Sabtu, 17 April 2010

step in decision

Human performance in decision making terms has been the subject of active research from several perspectives. From a psychological perspective, it is necessary to examine individual decisions in the context of a set of needs, preferences an individual has and values they seek. From a cognitive perspective, the decision making process must be regarded as a continuous process integrated in the interaction with the environment. From a normative perspective, the analysis of individual decisions is concerned with the logic of decision making and rationality and the invariant choice it leads to.


Yet, at another level, it might be regarded as a problem solving activity which is terminated when a satisfactory solution is found. Therefore, decision making is a reasoning or emotional process which can be rational or irrational, can be based on explicit assumptions or tacit assumptions.


Logical decision making is an important part of all science-based professions, where specialists apply their knowledge in a given area to making informed decisions. For example, medical decision making often involves making a diagnosis and selecting an appropriate treatment. Some research using naturalistic methods shows, however, that in situations with higher time pressure, higher stakes, or increased ambiguities, experts use intuitive decision making rather than structured approaches, following a recognition primed decision approach to fit a set of indicators into the expert's experience and immediately arrive at a satisfactory course of action without weighing alternatives. Recent robust decision efforts have formally integrated uncertainty into the decision making process. However, Decision Analysis, recognized and included uncertainties with a structured and rationally justifiable method of decision making since its conception in 1964.

Marketing

Decision making, also referred to as problem solving, is the process of recognizing a problem or opportunity and finding a solution to it. Decisions are made by everyone involved in the business world, but managers typically face the most decisions on a daily basis. Many of these decisions are relatively simple and routine, such as ordering production supplies, choosing the discount rate for an order, or deciding the annual raise of an employee. These routine types of decisions are known as programmed decisions, because the decision maker already knows what the solution and outcome will be. However, managers are also faced with decisions that can drastically affect the future outcomes of the business. These types of decisions are known as nonprogrammed decisions, because neither the appropriate solution nor the potential outcome is known.

Examples of nonprogrammed decisions include merging with another company, creating a newproduct, or expanding production facilities.
Decision making typically follows a six-step process:
1. Identify the problem or opportunity
2. Gather relevant information
3. Develop as many alternatives as possible
4. Evaluate alternatives to decide which is best
5. Decide on and implement the best alternative
6. Follow-up on the decision

In step 1, the decision maker must be sure he or she has an accurate grasp of the situation. The need to make a decision has occurred because there is a difference between the desired outcome and what is actually occurring. Before proceeding to step 2, it is important to pinpoint the actual cause of the situation, which may not always be obviously apparent.

In step 2, the decision maker gathers as much information as possible because having all the facts gives the decision maker a much better chance of making the appropriate decision. When an uninformed decision is made, the outcome is usually not very positive, so it is important to have all the facts before proceeding.

In step 3, the decision maker attempts to come up with as many alternatives as possible. A technique known as "brainstorming," whereby group members offer any and all ideas even if they sound totally ridiculous, is often used in this step.

In step 4, the alternatives are evaluated and the best one is selected. The process of evaluating the alternatives usually starts by narrowing the choices down to two or three and then choosing the best one. This step is usually the most difficult, because there are often many variables to consider. The decision maker must attempt to select the alternative that will be the most effective given the available amount of information, the legal obstacles, the public relations issues, the financial implications, and the time constraints on making the decision. Often the decision maker is faced with a problem for which there is no apparent good solution at the moment. When this happens, the decision maker must make the best choice available at the time but continue to look for a better option in the future.

Once the decision has been made, step 5 is performed. Implementation often requires some additional planning time as well as the understanding and cooperation of the people involved. Communication is very important in the implementation step, because most people are resistant to change simply because they do not understand why it is necessary. In order to ensure smooth implementation of the decision, the decision maker should communicate the reasons behind the decision to the people involved.

In step 6, after the decision has been implemented, the decision maker must follow-up on the decision to see if it is working successfully. If the decision that was implemented has corrected the difference between the actual and desired outcome, the decision is considered successful. However, if the implemented decision has not produced the desired result, once again a decision must be made. The decision maker can decide to give the decision more time to work, choose another of the generated alternatives, or start the whole process over from the beginning.

Coordinated Sentences

a) To survive the fetal pig dissection, Rinalda agreed to make all of the incisions, and Frances promised to remove and label the organs.

b) To survive the fetal pig dissection, Rinalda agreed to make all of the incisions if Frances would promise to remove and label the organs.

c) Diana stared dreamily at the handsome Mr. McKenzie, but Olivia, who hated economics, furiously jiggled her foot, impatient to escape the boring class.

d) While Diana was staring dreamily at the handsome Mr. McKenzie, Olivia furiously jiggled her foot, impatient to escape the boring economics class that she hated.

e) At a red light, Maria jumped out of Gino's car and slammed the door, for she could not tolerate one more minute of the heavy metal music that Gino insisted on blasting from the stereo.

f) At a red light, Maria jumped out of Gino's car and slammed the door because she could not tolerate one more minute of the heavy metal music that Gino insisted on blasting from the stereo.

g) Making an A in Anatomy and Physiology has not helped Sima choose a career. She might decide to make her parents happy and go to medical school, or she might use her knowledge of the human body to become a sculptor.

h) Making an A in Anatomy and Physiology has not helped Sima choose a career. Although she might decide to make her parents happy and go to medical school, she might also use her knowledge of the human body to become a sculptor.

i) Kyle refused to eat the salad served with the meal, nor would he touch any green vegetable put on his plate.

j) After Kyle refused the salad served with the meal, he then would not touch the green vegetables put on his plate.

k) Joe spent seven hours studying calculus at the Mexican diner, so now he can set his math book on fire with his salsa breath.

l) Since Joe spent seven hours studying calculus at Taco Bell, he can now set his math book on fire with his salsa breath.

m) Because she gets seasick, Danielle is dreading the spring break cruise, yet she might enjoy herself once she realizes how many cute guys in skimpy bathing suits parade the decks.

n) Even though Danielle is dreading getting seasick on the spring break cruise, she will probably enjoy herself once she realizes how many cute guys in skimpy bathing suits parade the decks.